This is a logo for a dog walking business, and the design I came up with is a visual interpretation of the name, Woofstep! The brief was for a friendly, fun, professional, kind and reliable feel, simple and bold and modern.
First the final designs, there are two variants, a colour logo and a black and white version, and also some icon/device symbol logos for certain uses:
Next are some images of the design process and how it progressed. First are the initial hand drawn ‘brainstorming’ concepts, then the development of the chosen concept through to the final logo.
Finally, the logo in use online and in promo items:
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