NavUp

ACT & SOLVE COACHING LOGO

For this logo we decided to go with an Art Deco feel reminiscent of European train services, and the idea was to have bright optimistic colours without being too jarring or clashing.
The colours are set to go well with the specific shade of teal that will be the background it is placed on on the clients website:

Below are some images of the design process and evolution of the design. I started with some hand drawn concepts and then we developed the form further and tried to simplify the design down as the colour combination was developed.

NavUp

Finally, images of the final logo in use on the website:

COPYRIGHT 2023 LZD DESIGN